Cause Related Marketing

Cause-related marketing (CRM) is a powerful way for companies to showcase their philanthropic support and commitment to helping save the lives of more cancer patients. These partnerships have included point of sale, percentage of profit, fixed sum donations, and other ways to associate consumer-facing products or services with CRI’s mission and to energize and inspire company employees.

CRI adheres to best CRM practices as described by the Better Business Bureau’s 20 Standards of Charity Accountability, including Standard 19, which provides guidelines on disclosure of CRM-generated benefit to nonprofit organizations.

To explore how your company and its employees can demonstrate social responsibility and make a real impact on cancer treatment and patient survival, contact Sharon Slade, chief marketing officer, at [email protected].

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