Alice Northover is senior marketing manager at the Cancer Research Institute. In this role, she is responsible for several marketing initiatives, working to attract and engage donors, fundraisers, patients, scientists, and others with cancer immunotherapy research. She works to refine and optimize marketing across both online and offline user touchpoints to ensure the effective and efficient use of CRI resources as well as take advantage of new opportunities, new audiences, and new technologies.
Previously, Alice worked across publicity, marketing, and social media, primarily in the publishing industry, where she developed skills in content marketing, web marketing, email marketing, advertising, market research, copywriting/editing, community-building, and data analysis.
Alice graduated from New York University with a Bachelor of Arts in French and Medieval & Renaissance Studies (magna cum laude), a Master of Arts in French Studies, and a Certificate in Digital Media Marketing.
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