Kamini Banga leads the Banga family office investing in VCs and start-ups and is chair of the Kamini and Vindi Banga Trust focused on supporting cancer research and education through the performing arts.
She has a Masters in Physics and an MBA. She had a career in research and was vice president at WPP, leading the research division for the South Asia covering India, China, Nepal, and Sri Lanka. She has led strategy, brand, and innovation projects on most major global brands in India, especially the American and European ones—such as Kellogg’s, Coca Cola, Pepsi, MTV, Mercedes, and Pillsbury—that entered post-liberalization in the early 1990s.
She then established an independent brand consultancy in the UK working for MNC on brands in emerging markets (India, China, and Turkey).
Her work on marketing strategy in emerging markets was the foundation for co-authoring an award-winning book, The 86% Solution. Published by Wharton Press, the book received the American Marketing Association award.
She also wrote a weekly column for the Economic Times, the largest financial paper in Asia, and is a regular contributor to business magazines in India and the UK.
She speaks at international and national forums on branding, consumer behavior, and market research, and has been a visiting faculty member in several universities.
She was on the board of an automobile component company and is currently on the advisory board of a VC firm, a creative production company in Bangalore, and a business magazine. She successfully revived the Alumni Chapter in London of the Indian Institute of Management, Ahmedabad and was chair of the UK registered charity. She has been a trustee on the Board of Friends of Seva Mandir, the UK arm of the NGO based in Udaipur where she contributed significantly in raising money for the charity in the UK.
She has also authored a book of poems on surviving cancer, published by Penguin, and is a member of the Development Board of the National Theatre, UK.