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Cancer Research Institute Joins the Revlon LOVE IS ON 2016 Million Dollar Challenge on CrowdRise

NEW YORK—September 12, 2016—Cancer Research Institute (CRI) is proud to participate in the Revlon LOVE IS ON 2016 Million Dollar Challenge, a fundraising competition that lives on CrowdRise.com—the largest crowdfunding platform for good. Launched by Revlon in 2015, the Challenge was created to help charities supporting women's health raise as much money as possible for their cause. CRI placed second in last year’s competition and received a $250,000 donation from Revlon to support cancer immunotherapy research.

During the course of the six-week Challenge, participating organizations focused on women’s health will compete to raise donations with $1,425,000 in prize money at stake. CRI has joined the Challenge to make an impact on women’s health by supporting immunotherapy research for all cancers, including those that affect women worldwide most, such as breast, lung, and colorectal cancers.

“Each year, more than 6 million women worldwide develop cancer, and more than 3 million women die from the disease,” said Jill O’Donnell-Tormey, Ph.D., CEO and director of scientific affairs for the Cancer Research Institute. “It’s a global health crisis, and immunotherapy offers significant hope for reducing cancer deaths worldwide.” The Revlon LOVE IS ON 2016 Million Dollar Challenge will launch on CrowdRise on September 14, 2016, and will run through October 26, 2016. The team that raises the most during the Challenge wins a $1 million donation from Revlon, second place wins $100,000, third place wins $75,000, fourth place wins $50,000, and fifth place wins $25,000. Weekly Bonus Challenges enable charities to win up to another $175,000. CrowdRise Challenges are innovative fundraising competitions for charitable organizations. Designed to build capacity, create massive engagement, leverage the power of the crowd, these Challenges provide new, meaningful funding streams for organizations in every sector. Supporters can help the Cancer Research Institute win the Revlon LOVE IS ON 2016 Million Dollar Challenge by donating to its campaign starting September 14 or by joining the CRI fundraising team through CRI’s dedicated fundraising page, https://www.crowdrise.com/cancerresearchinstitute-revlon2016.

Supporters can also join in the social conversation by following hashtags #LoveIsOn and #RevlonMillion.

About the Cancer Research Institute
The Cancer Research Institute (CRI), established in 1953, is the world’s leading nonprofit organization dedicated exclusively to transforming cancer patient care by advancing scientific efforts to develop new and effective immune system-based strategies to prevent, diagnose, treat, and eventually cure all cancers. Guided by a world-renowned Scientific Advisory Council that includes three Nobel laureates and 26 members of the National Academy of Sciences, CRI has invested $336 million in support of research conducted by immunologists and tumor immunologists at the world’s leading medical centers and universities, and has contributed to many of the key scientific advances that demonstrate the potential for immunotherapy to change the face of cancer treatment. To learn more, go to www.cancerresearch.org

Media Contact

Brian M. Brewer
Director of Marketing and Communications

Cancer Research Institute
Phone: (212) 688-7515 x242
Fax: (212) 832-9376
Email: bbrewer@cancerresearch.org