News & Publications

Twitter Chat: Cancer Immunotherapy and Social Media

May 16, 2014 | Alexandra Mulvey

Is This How We’ll Cure Cancer?,” by Matthew Herper of Forbes Magazine, kicked off an informational Twitter Chat that went viral this week. The CRI team was excited to participate in the chat session, asking questions and receiving answers from Mr. Herper, on a topic that we have more than 60 years of experience researching. As our body can harness the power of its own immune system, nonprofits can harness the power of social media to let the world know of the groundbreaking research that will one day cure cancer.

Join the conversation and explore the latest in cancer immunotherapy research by following us on Twitter, @cancerresearch.

 
 


During the peak of the Twitter Chat, we saw the audience size reach more than 25 million people worldwide, and the content was spread by nearly triple that. On our own side, Cancer Research Institute posts were spread by more than 3 million people, demonstrating the power of social media.

The Cancer Research Institute is glad that cancer immunotherapy is getting the social media presence it deserves, and we look forward to more Twitter Chats like the one on Tuesday. Engaging with our audience, as well as the rest of the Twitterverse, enables us to show the cutting-edge research we do and the power of immunotherapy to harness the body’s own immune system to fight cancer.

 

 

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